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BIDUBaidu, Inc. · NASDAQ · Communication Services
$127.79$-3.39 · -2.58%
MKT 43.47BNEXT PRINT MAY 18, 2026

Company Overview

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.

Sector
Communication Services
Industry
Internet Content & Information
Phone
86 10 5992 8888
Headquarters
Baidu Campus
Beijing, 100085
China
Full-Time Employees
33,500

Key Metrics

Forward P/E
13.99
Price to Book
1.10
Beta
0.52
Profit Margin
1.02%
Gross Margin
42.08%
Return on Equity
0.32%
Return on Assets
1.25%
Earnings Growth
-59.30%
Revenue Growth
-1.20%

Financial Health

Total Cash
$116.89B
Total Debt
$94.14B
Debt to Equity
32.20
Current Ratio
1.85
Free Cash Flow
$7.96B
Operating Cash Flow
$5.66B

Analyst Recommendations

Target Price (Mean)
$179.84
Target High
$273.00
Target Low
$92.21
Recommendation
strong_buy
Analyst Coverage
33 Analysts

Trading Ideas

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